When fashion collaborations go all wrong...

One day I was contacted by this sweet girl from the costume department of a film called “sweet dreams” directed by a very important Italian director… Some of my dresses were supposed to be appearing in the scene that they were going to shoot in Sarajevo. I was thrilled with this news. This girl had to move all around Rome to collect all my dresses because I wasn’t in the city at the moment, I was in Venezuela for that period, but for me, this was a great opportunity and I couldn’t miss it so I had to called to Italy to my mother in law and tell her to please grab some of the dresses they were interested of and give them to this girl. Same thing I did with my ex-boss, I had to call her to please help me because other dresses where at my work place in Rome, I felt totally embarrassed to ask my boss to do a personal favor but she was so nice she did! She made a box with those dresses to give them to the girl from the costume department.

The dresses flew to Sarajevo and came back save. I was so happy! I had to wait a whole year and a bit more to see the premiere of the film. When I did, I took my mother in law to the movie theater, and I was ready to record a small video with my cellphone of the part of the movie where my dresses where supposed to be at…Well, surprise! My dresses didn’t appeared at all…Devastation! It was so painful for me to come out of the cinema with tears in my eyes and my broken heart full of shame. 

I contacted the girl and she obviously didn’t know anything about it because she changed jobs and the film company never told her about the decision of putting or not my dresses in the scene. They obviously didn’t care about the emerging designer who is eager to feel they had finally hit a great opportunity. They even made me sign a contract... where it said the name of my brand was going to be in the credits and they were going to take a picture of the outfits in the set and send it back to me…Now I understand if you aren’t going to use the dresses is ok but at least INFORM ME ABOUT IT!  That way I don’t go around the world spreading the word about it. It’s what I call to be polite and sensitive, but I guess you don’t get that from everybody…

I don’t like closing my arguments in a bad way with any of my topics, so I’m going to say, yes! Some collaborations go a bit different from what you expected but if you are a designer, don’t stop doing it, because at the end you can say you did everything you could! 

The Time I when to Venezuela to make the Rhythm bags collection

This is my first collection of leather bags I made in Venezuela, my home country. 

It was a real challenge due to the political and economic situation there but thanks to all the people who helped me to get some materials in Colombia, and I am talking about going to the frontier in Cucuta by bus, something absolutely dangerous! thanks also to the people who helped me to find a really good leather artisan which was perfect by the way, and thanks to all the people who told me to never give up in this dream.

At the end everything started to move forwards and we finally made it! I bought the leather, I found the artisan, the hardware and started to work in them. even if I was in Italy I was very into the process of the productin. 

You can see how beautiful and good made they turned out to be. 

The RHYTHM Bags collection is inspired by the musical instruments of Venezuela, Arpa, Tamborera and Bandolina. I specially wanted to create the rythm of Venezuelan music, mixing them with the feeling of contemporary music festivals and shows there to finally get that sensation of cultural dinamism  

I am so proud of the results and how many of these bags I have sold around the globe. I am sure they’re dancing around the world!

The time I shoot Rug-bags

About photo-shootings…A great photographer, Amarylis Cargning contacted me to make this dream happen! Her model and makeup artist did an amazing job! The pictures were supposed to be nude using just the RUG-bags to cover the body of the model. I think the results were very sexy and elegant at the same time, the pictures really highlights the quality of the bags and you can see how delicate and colorful they are. The rug fabric looks amazing and metal chain details are lighted up in a magnificent way. I just love when people is so kind to share their work with me. I still use the picture for my catalogues and publicity, because this shooting is one of the best I have collaborated to.

This collection of handbags are totally handmade with this beautiful rug fabric made of cotton, washable and durable, I made probably around 15 different bags, some of them I sold in markets here in Rome and other I still sell them online, you can see some of them here: https://it.dawanda.com/shop/j-somoza

The time I was being scammed by a “Neiman Marcus headhunter” guy

I generally get lots of collaboration requests through Facebook and emails thanks to all the sites supporting emerging designers in which I have signed in and shared my work.

Yes this actually happened! A guy name “Ronald” contacted me saying he was headhunter selecting new designers to incorporate some of their pieces for Neiman Marcus in a special project they were developing with Japanese business contacts. Certainly after reading this I went out of my mind, because that's like the golden opportunity for a designer, to have some of your garments displayed in a store as important as that one! And to finally start a production and open the door to new deals.

The worst about this thing is that I actually believed it so much that I wasn't able to think it could be a scam, I thought this was going to be my chance, but after some considerations of my family and friends, I started to doubt….

I especially had my friend in the States calling Neiman Marcus contact line to ask about my situation. To know if it was true that Ronald worked for them. Well…

They told me I was being scam. Can you believe it? Thanks God I never made the production of the 600 pieces they wanted to me to make with their Panamanian “manufacturer”. Thanks God I didn't pull out any money of my pocket for this… I just hope people like that get what they deserve in life, as for the emerging designers who are struggling with me. Keep going, just bear with it, someday we'll have our reward…

5 interesting facts about living in Rome

Everybody knows I've been living in Rome for more than 7 years now, and even if I have some love and hate relationship with it. It's impossible for me to say that it has been an incredible experience where I have grown considerably. I tried to sum up every detail in 5 interesting facts about Rome, here they are:

1.       Relax mode on: definitely everything will take longer here, education, documents, the line in the bank, even trains, but it’s not their fault it's just “la dolce vita”, so you could learn to relax and taste every bit of life!

2.       Everything could be solve if you know the right person: in some cases you can see how families and friends of friends just develop their way out of a situation, it says a lot about their political system but I mean they have a huge history what can you expect? At least if you know the right person you can get your stuff done!

3.      Exercise even if you don't want to: public transportation is terrible! So, don't even think of finding the right connections between trains or busses. Besides Rome is a city that yields to be walked, the amazing feeling of finding every time new beautiful streets to visit, so particular and unforgettable. So put your sneakers on and start walking around.

4.      Architecture: it is the magnificent of its architecture that makes Rome so welcoming and impressive at the same time, their temples, churches and monuments would leave a mark on you for life!

5.      Food and wine: The first reason of them all! Food and wine! You will not find better food than traditional Italian, thanks to the quality of flavor of their simple ingredients, eating in Italy is just an experience that you will never forget! Pasta and wine are so good that any food in the world would never taste the same!

The time I made the pagoda bags

My very first leather bag collection! I put all my effort and so much money in the creation of these bags… I used a bright weird and powerful combination of colors because I wanted them to excel from the regular stuff. The design took me weeks because when you have few money to invest you want your product to be perfect. Picking the right leather artisan was a bit difficult, all the moments of the production and post-production were really tuff but I don’t regret it! At the end they turned out to be perfect! I learned a lot with all this and they somehow have been everywhere shooting my name out loud.

Versión en Español

La mia prima Collezione di borse in pelle! Ci ho messo tutto il mio sforzo e tanti soldi nella creazione di queste borse... Ho usato una abbinamento di colori ben strano, viavace e potente perche volevo andare un po' oltre la normalità. Per il disegno ci ho messo settimane a finirlo perche di solito quando hai pochi soldi da investire vuoi che il tuo prodotto sia perfetto. Scegliere il miglior artigiano non è stato facile, tutti i momenti di produzione e post-produzione sono stati duri, ma non mi lamento! Alla fine sono venute perfette! Ho imparato tantissimo e in qualche modo le mie borse sono state ovunque a spargere il mio nome.

Versione en Italiano

Mi primera colección de carteras de piel! Puse todo mi esfuerzo y tanto dinero en la creación de estas bolsas… Utilice una combinación de colores un poco extraña, llamativa y potente porque quería salir fuera de lo común. El diseño me tomo semanas hacerlo porque cuando tienes tan poco dinero para invertir quieres que tu producto quede perfecto. Escoger el artesano justo fue algo muy difícil, toda la producción y post-producción fue muy dura, pero no me lamento! Al final todo quedó perfecto! He aprendido muchísimo y de alguna u otra manera las bolsas han estado en todos lados gritando fuerte mi nombre.

The time I cleaned the ocean

 Last summer I had the chance to participate to an event for cleaning the ocean, in the beach of Saint-Jean-Cap-Ferrat in France. I saw the diving experts and the beginners dive deep into the water to pick all the rubbish that could be dangerous to many sea species. It would be so great if we could make initiatives like this more often and internationally. What really impressed me was to see the most beautiful and huge lifeguard dog.

Versión en Español

En el verano pasado tuve la oportunidad de asistir a un evento de limpieza del océano en la playa de Saint-Jean-Cap-Ferrat en Francia, pude ver a los expertos en buceo y los no tan expertos sumergirse en las profundidades del mar para recoger basura y escombros que pueden ser peligrosos para muchas especies marinas. Que interesante seria si esto se pudiera realizar más seguido y a nivel mundial. Lo que más me impresionó fue ver al perro salvavidas más hermoso y grande que haya visto

Versione en Italiano

Lo scorso estate ho partecipato ad un evento di pulizia del oceano, nella spiaggia di Saint-Jean-Cap-Ferrat in Francia. Ho visto gli esperti e i principianti di immersioni subacquee che raccoglievano tutta la spazzatura dai fondali marini, spazzatura che puo essere pericolosa per tante specie. Sarebbe fantastico se facessero queste iniziative piu spesso e in tutto il mondo. La cosa che più mi è impressionato è stato vedere il cane di salvataggio piu bello e gigante che abbia mai visto.

The week I spent in Montreal

Definitely a place to come back!  Montreal is full of art everywhere! My boyfriend’s family treated us great there! We ate like crazy, I can believe how many different restaurants they have, delicious food every day I personally became fan of the bubble tea. We visited many public places, stadiums, parks, malls, mountains and the best of all the cabana à Sucre, I think I became a whale after that... Maple is the best!

Versión en Español

Montreal es definitivamente una ciudad para regresar! Las calles están llenas de arte por todos lados! La familia de mi novio nos acogió excelentemente allá, comimos como puercos. No puedo creer cuantos restaurante hay, una comida distinta todos los días, personalmente adoré el bubble tea. Visitamos parques, plazas, estadios, centros comerciales, montañas y lo mejor de todo fue la Cabana à Sucre, creo que me volví una ballena después de eso, el sirope de arce es lo máximo!

Versione en Italiano

Montreal è definitivamente un posto per tornarci! Le strade sono piene d’arte ovunque! La familia del mio ragazzo ci hanno accolto benissimo là, abbiamo mangiato come maiali. Non posso credere quanti ristoranti ci sono, cibo diverso tutti giorni, personalmente ho amato il bubble tea. Abbiamo visitato piazze, parchi, stadium, centri comerciali, montagne e la cosa migliore di tutte è stata la Cabana à Sucre, sono diventata una ballena dopo quello. Lo sciroppo d’accero è fantastico!

The time I almost won a bag contest

 Another great contest in which I had participated, the one of the roman atelier Sorelle Fontane.

There were lots of designers participating I can believe I was in the final 3! I had the chance not just to make the Bag design inspired by the Dresses of the atelier, I realized the actual bag with my own hands, the design was shown in Vogue.it, my name in the Newspaper and my Bag displayed in the Maxxi Museum of Contemporary Art of Rome for the final event. I remember this contest as one of the reasons that turned up my love for fashion leather bags.

Versión en Español

Otro gran concurso en el cual participe fue el del atelier romano Sorelle Fontane.

Fueron muchísimos los diseñadores que participaron, todavía no creo que llegue a los últimos 3 finalistas! Tuve la oportunidad no solo de diseñar la bolsa sino que también la realice con mis propias manos, el diseño fue presentado en Vogue.it, mi nombre salió en el periódico, y la bolsa estuvo en exhibición en el Museo de Arte Contemporánea Maxi en Roma para el evento final. Este concurso lo recuerdo mucho porque fue uno de los que incentivó la pasión por el diseño de bolsa de cuero.

Versione en Italiano

Un altro cocorso in cui ho partecipato, quello del atelier romano Sorelle Fontane.

Sono stati tanti i designer che hanno partecipato, non posso credere che sono arrivata fino ai primi 3! Ho avuto l’opportunità non solo di disegnare la borsa ma anche realizzarla con le mie mani, il Design è stato presentato in Vogue.it, il mio nome è uscito sul giornale e la borsa è stata in mostra al Museo de Arte Contemporanea di Roma Maxxi per l’evento finale. Questo concorso lo ricordo molto perche è stato uno di quelli che ha acceso la fiamma per il mio amore perle borse in pelle.

The time I made a crowdfunding project for me to go to Vancouver Fashion Week

A crowdfunding campaign it’s one of the best ways to help grow your business or to make your dream come true, in my case! Thanks to all the people that helped me, the ones that supported me economically and the ones who shared the video every time they could, thanks to all of them I could participate to Vancouver Fashion week and pay some of the travel expenses. Something I would never forget! The making of the video was a blast and it was so funny to do, I was so tired because of the actual making of the collection that I can believe it turned out great. You should give it a try to crowdfunding online campaigns to reach your goals!

Versión en Español

La campaña de recolección de fondos es una de las mejores formas de hacer crecer tu negocio o en mi caso hacer cumplir tus sueños! Gracias a toda la gente que me ayudo, a aquellos que me apoyaron económicamente y aquellos que compartían el video cada vez que podían, gracias a todos ellos pude participar a la semana de la moda de Vancouver y pagar algunos de los gastos. Es algo que nunca podré olvidar! La realización del video fue genial, un vacilón, y eso que estaba continuamente cansada por la colección que no puedo creer que a la final todo salió espectacular. Deberías probar a hacer una campaña de recolección de fondos para lograr tus metas!

Versione en Italiano

Una campagna di colletta di fondi è una delle megliore forme di far crescere il tuo business oppure nel mio caso far avverare il tuo sogno! Grazie a tutte le persone che mi hanno aiutato, quelli che hanno appoggiato economicamente e quelli che condividevano il video tutte le volte che potevano. Grazie a tutti loro Io ho potuto partecipare alla settimana della moda di Vancouver e pagare alcune delle spese. È una cosa che non dimenticherò mai! La realizzazione del video è stata geniale, molto divertente, anche se ero sempre stanca per occuparmi della collezzione non ci posso ancora credere che alla fine è venuto un risultato cosi perfetto. Potresti provare a fare una campagna crowdfunding per raggiungere i tuoi obiettivi

The time I showcased my collection at Vancouver Fashion week

Every time I think about this event, I feel like crying. I have so many people to thank for it. From the day I receive the invitation I thought I wasn’t going to be able to do it, because of the time pressure and the low budget I had for fabrics, travel expenses and all. Well I made the decision and took the risk to make a 12 outfit collection and traveled to Canada for the Vancouver Fashion Week. Thanks to the crowdfunding campaign I started and the care of the fashion institute where I studied and so many people that helped me to make my dream come true. I was amazed by the organization and the great people I met there!

Now you can check my past Fall/Winter Womenswear and accessories Collection 2016 on the pages of VOGUE, ELLE and more other famous magazines, I even had the chance to be interviewed by metro Vancouver. And Ozonico Radio of Montreal.

Versión en Español

Cada vez que pienso en este evento se me aguan los ojos, es tanta la gente que tengo que agradecer! Desde que recibí la invitación pensé que no sería capaz de lograrlo con tan poco tiempo y sin dinero para comprar telas ni para los gastos del viaje. Bueno al final tome la decisión y me arriesgue. Realice los 12 vestidos de la colección y viaje a Canadá para participar en la Semana de la Moda de Vancouver. Gracias a la campaña de recolección de fondos que lancé, a la academia de modas donde estudié y a tanta gente que quiso ayudarme para que realizara mi sueño. Me quede sorprendida con la organización del evento y la gente maravillosa que conocí allá.

Ahora pueden ver mi última colección de ropa y accesorios otoño/invierno en las páginas de VOGUE, ELLE y otras revistas famosas. También fui entrevistada para el periódico Metro Vancouver y en la radio Ozonico de Montreal.

Versione en Italiano

Ogni volta che penso a questo evento mi viene voglia di piangere, tanta gente a cui ringraziare! Dal momento che ho ricevuto la invitazione pensavo di non farcela, perche avevo tropo poco tempo, pochi soldi per comprare tessuti e per le spese del viaggio. Eh beh alla fine ho presso la decisione, ho fatto i 12 vestiti de la mia collezione e ho viaggiato in Canada per participare alla Settimana della Moda di Vancouver. Grazie a la campagna di finanziamento che ho lanciato, al aiuto della accademia dove ho ho studiato e tanta gente che mi ha voluto dare una mano per realizzare il mio sogno. Sono rimasta stupita con l’organizazione del evento e la gente meravigliosa che ho conosciuto là.

Ora potete guardare la mia collezine Pret à porter donna e accessori Autunno/Inverno sulle pagine di VOGUE, ELLE e altre reviste famose. Sono uscita ache sul giornale Metro Vancouver e alla radio Ozonico de Montreal. 

The time terrorists attacked Nice while I was there studying French

An entire month full of grammar and conferences in French at the Nice Sophia Antipolis University. I think I have seen everything I had not seen in a year of a French course I took  in Rome. Too much information for my head!
Actually the attacks that have passed have ruined my will of staying and it's too sad to think about that but I feel truly happy that I have done this experience! I’ve met the nicest teachers and even if I am not very good with the language I think I’ve learned a lot.

Versión en Español

Un mese intensivo di gramatica e conferenze in francese nella Università di Nice Sophia Antipolis. Penso che ho visto tutto quello che non avevo mai visto in un anno al corso di francese a Roma. Troppa informazione da capire nella mia testa!

Veramente gli attentati terroristi che sono passati mi hanno rovinato un po la voglia di restare, è terribile a solo pensarci ma sono contenta che ho fatto questa esperienza! Ho conosciuto delle professore fantastiche e anche se non sono molto brava con la lingua penso che ho imparato tantisimo.

Versione en Italiano

Un mes intensivo lleno de gramática y conferencias en francés en la Universidad de Nice Sophia Antipolis. Pienso que he visto todo lo que no había visto en un año de curso en Roma. Demasiada información en mi cabeza!

Realmente creo que los atentados terroristas que pasaron me arruinaron un poco las ganas de quedarme, es muy triste solo pensar en eso, pero estoy muy contenta de haber vivido esta experiencia! He conocido profesoras geniales y aunque no soy muy buena en el idioma pienso que he aprendido muchísimo!

The time I participated at Milan design week with an accesory inspired by capucci

One of the best contest I’ve participated to, “Capucci per I giovani designer” gave me the opportunity to showcase my accessory design in Milan Design week 2013, imagine! Out of 700 national and international inscriptions and 300 pre-selected I made it to the final 10 accessory designers! I felt so honored! Showing at Morando Palace in the heart of Milian.

The idea of the contest was to create an accessory inspired in Capucci’s work, his colorful dresses. I chose to make a body necklace similar to a solidified explosion of red stones, I made this effect possible using plastic straws of different tones of red, yes, straws! I know, I’m crazy…but at the end it turned out amazing. Later on this accessory continued to give joy, it has participated in other events, showrooms, and more!

Versión en Español

Uno de los mejores eventos en los cuales he participado, se llama “Capucci per I giovani designer” Me dio la oportunidad de exhibir mi accesorio en la Semana del Diseño de Milán 2013. Imagínate! De 700 inscripciones nacionales e internacionales, 300 pre-seleccionados, yo clasifiqué entre los primeros 10 diseñadores de accesorios! Fue un honor para mí exponer en el palacio Morando en el corazón de Milán.

La idea del concurso era crear un accesorio inspirado en el trabajo de Capucci, y sus coloridos vestidos. Yo escogí realizar un collar corporal similar a una explosión solidificada de piedras rojas, logre obtener este efecto utilizando pitillos o pajillas de plástico en diferentes tonos de rojo, si, pitillos! Lo se, estoy un medio loca… pero a la final el efecto fue genial. Con el tiempo este accesorio ha continuado a darme satisfacciones, lo he presentado en otros eventos, showrooms y más!

Versione Italiana

Uno dei migliori concorsi in cui ho partecipato “Capucci per i giovani designer” mi ha dato l’opportunità di mettere in mostra i miei accessori nella Settimana del Design a Milano 2013. Immagina! Da 700 iscritti nazionali e internazionali sono stati 300 pre- selezionati, io sono arrivata tra i primi 10 nella classifica designer d’accessori! È stato un vero onore esporre al palazzo Morando, nel cuore di Milano.

L’idea del concorso era creare un accessorio ispirato al lavoro del maestro Capucci, i suoi meravigliosi vestiti. Io ho scelto di fare una collana a corpo intero simile a una esplosione solidificata di pietre rosse, sono riuscita ad avere questo effetto usando delle cannucce di plastica in diverse tonalità di rosso, si, cannucce! Lo so che sono un po’ pazza... però sono riuscita a creare un effetto magnifico. Con il tempo questo accessorio ha continuato a darmi soddisfazioni, l'ho presentato in altri eventi, showrooms e tante altre cose belle! 

http://www.modaemodi.org/concorsocapucci/finalisti/jennifer-somoza-gamboa/

To know more about my brand go to:

www.facebook.com/jennifersomozadesigns

www.wix.com/jennifersomoza/j-life.     

                                                                    

The time I made and exhibition of fashion art in Venezuela

When my mother told me that I had received the permit to make an exhibition in the art gallery of Sidor in Venezuela, I couldn’t believe it! I had always dreamed in doing an exhibition in my country, after many international exhibitions done. And this was the moment and the place to do it, in my beautiful city of birth. I took my suitcase from Rome and I packed all my fashion illustrations, patterns and portfolio photos and more, I drew a wall mural inspired in the fauno dress, my graduation thesis. Fauno talks about dreams, dreams that can become true if one work for it with all the force... the fauno muses are my muses, they’re those that push me forward to continue this hard road...

The people of the art gallery helped me from the beginning till the end, they behaved perfectly. The room was decorated incredibly awesome with antique sewing machines and irons. And the most amazing feeling was having Miss Turismo Venezuela, Karen Aliberti to model my fauno dress, now one of my muses without a doubt. I still thank all the people from the gallery, my family, friends, journalist and photographers that were incredibly nice to write wonderful articles so meaningful and so accurate about the realization of this event.

Versión en Español 

Cuando mi mama me conto que me habían dado el permiso para realizar una exhibición en la sala de arte de Sidor en Venezuela, no lo podía creer! Siempre había deseado hacer una exhibición de arte en mi país, después de tantas exhibiciones hechas en el extranjero, y este era el momento y el lugar para hacerlo, en mi bella ciudad natal. Tome mi maleta, desde Roma y metí todas las ilustraciones de moda que tenía, algunos patrones y piezas de diseño junto con fotos de portafolio. En la sala dibujé un gran mural inspirándome al fauno, el vestido que realicé para mi tesis. El fauno habla de sueños, sueños que se pueden convertir en realidad si uno trabaja para ello con todas sus fuerzas, las musas del fauno son mis musas, las que me empujan para seguir adelante y continuar en esta dura carrera.

La gente de la galería de arte me ayudó muchísimo, desde el inicio al final, se comportaron excelentemente. La sala estaba decorada en manera maravillosa con piezas antiguas de costura como planchas y máquinas de coser. Y la emoción más grande fue tener a la propia Miss Turismo Venezuela, Karen Aliberti modelando el fauno, ahora sin duda ella es una de mis musas también. Aun agradezco a la gente de la galería de arte, a mi familia, mis amigos, fotógrafos y periodistas que fueron tan amables de escribir artículos estupendos, así de corazón, tan detallados y significativos sobre la realización de este evento.

Versione italiana

Quando mia mamma mi raccontò che mi avevano dato il permesso di fare una esposizione alla galleria d'arte di sidor in Venezuela. Non ci potevo credere! avevo sempre desiderato fare una mostra nel mio paese dopo di gia tante mostre fatte al estero. e questo era il posto per farlo nella mia bellissima cita natale. Ho presso la valigia e da Roma ho portato tutte le mie illustrazione di moda alcuni carta modelli  e foto di portfoglio, ho realizato un grosso murales ispirandomi al fauno, il mio amato vestito per la tesi di Laurea. Il fauno parla dei sogni, sogni che si possono avverare se uno ci impiega tutta la forza...Le muse del fauno sono quelle mie muse che mi spingono avanti per continuare questa dura strada...

La gente della sala d'arte mi aiutarono dal inizio alla fine, si sono comportati in modo ideale. La sala era pazzescamente arredata con pezzi antichi di cucito come ferri è macchine da cucire. E la emozione più grande é stata quella di avere a la propria miss turismo Venezuela, Karen Aliberti come modella, senza dubbio anche lei una mia musa. Ancora ringrazio tutti gli amici, familiari, gente della sala d'arte di Sidor e Della stampa che sono stati incredibilmente carini a scrivere articoli così bene, così di cuore e accurati sulla realizzazione di questo evento.

http://www.eluniversal.com/arte-y-entretenimiento/150906/la-exhibicion-el-sueno-del-fauno-comenzo-en-sidor

http://www.correodelcaroni.com/index.php/dummy-category-6/item/36623-vestido-de-jennifer-somoza-lleno-de-alta-costura-la-sala-de-arte-sidor

http://www.primicia.com.ve/placeres/una-guayanesa-en-la-semana-de-la-moda.html

To know more about my brand go to:

www.facebook.com/jennifersomozadesigns

www.wix.com/jennifersomoza/j-life.

The time I showcased my collection at the Koefia fashion garden

Yesterday was a wonderful day, I had the chance to share with my old designer friends from the academy Koefia at the event called fashion garden at the hippodrome of Capannelle, in Rome. Extremely well organize in such a chic and historic environment. At the fashion show as always the Koefia students have a different touch to push to another level the haute couture.

I have seen my friends grow so much, although the situation of Italy doesn’t help very much to young designer. We are so tough and so full of energy we know we can make it!

Versione Italiana

Ieri è stato una giornata meravigliosa, ho avuto la oportunità di rivedere i miei vecchi amici stilisti della accademia Koefia nel evento chiamato il giardino della moda nell’ippodromo delle capannelle, a Roma. Assolutamente ben organizzato in una location cosi storica e cosi chic. Al momento della sfilata Come sempre gli alumni della koefia hanno un tocco diverso per spingere oltre l’haute couture.

Ho visto miei amici crescere tanto a livello professionale e creativo, anche se la situazione del’Italia non aiuta molto i giovani sitilisti emergenti. Noi siamo così forti e così pieni d’energia che ce la faremmo!

Versión en Español

Ayer fue un día maravilloso, tuve la oportunidad de compartir con mis viejos amigos también diseñadores de la academia Koefia en el evento llamado jardín de la moda en el hipódromo de Capannelle, en Roma. Extremadamente bien organizado en un locación con tanta historia y tan chic.

Como siempre los estudiantes de la academia koefia le ponen un toque distinto para llevar alta moda a otro nivel.

He visto mis amigos crecer tanto, y aunque la situación de Italia no ayuda mucho a los jóvenes diseñadores. Nosotros somos tan fuertes y llenos de energía que sabemos que podemos lograrlo!

Mom, I want to be a designer

Mom, I want to be a designer

Oh its ok honey, we’ll put our hopes in your brother then…

To be a designer could really ruin your life, or it could really take you to another level, that level of happiness doing what you love, even if…yep! Even if there is always going to be something to complain of… clients, money, society, people around you or maybe as simple but important as your computer! But at the end, I love designing so, no hopes on me! ;)

Clients… to kill them or not to kill them?

Clients… to kill them or not to kill them?

That is the question...

Inside a designer’s Head

Yep, when you have everything done, that’s the moment when they would like to make a small change (yeah right, small for them…) you try so hard to make them part of their design because it is theirs, right? And at the end you finally arrived to a reasonable LOGIC design, and the next day boom! They started without you, they hired the worst contractors, or they just decided to ignore your design and off course all the hard work you had to do, it’s a waste

Tips to not kill your clients:

BREATH, try to do some yoga, or any exercise, don’t lose your head over this, it’s just a project, It’s not a million dollar job! Remember! Try to relax and focus all your anger into something good, anything! Remember, they are your clients and without clients you have no job! You can do it!

The most important thought “it could always go wrong, IT COULD BE WORST, generally if you think it this ways, everything would go fine, soft with the flow… If your client makes stupid changes that ruin the actual design, remember you don’t have to live with it, you can always fix it, you can always improve it, remember, It’s not the worst thing ever…

Be patient! They are the people with the money so you better shhhhhhhh, manage your anger and try to make the best possible!

Believe me, I’m trying

Designer’s keeping ahead with the mass

Designer’s keeping ahead with the mass

Welcome to an era where everyone is just as talented as you are or maybe more…

Behances, twitter, facebook, tumblr, imstagram. Yeah!  Whatever, you can join all the social networks in the world but you are not going to make it! The stress, the posting every 2 hours, the pity and the constant asking, ohh could you like my page? Would you check out my website? Yeah! We all have been through this, but here is the thing, you have to accept that:

•   The amount of likes you get is not going to determine if your idea is good or not!
•  Do your math, if out of those million follower you haven’t gotten any sell that means you are nobody
•   if you believe you are an amazing original, one of a kind Designer, helloooooo you are not! There is always going to be someone that does the same you do but better!
•  Even if you spend all the time on the internet or you hire somebody to post this or that in many other websites, you have to understand that social networks don’t bring you that much of money that you think, statistics don’t lie.

Sometimes internet could be depressing, you realized you are not this big guy that you thought you were, my advice is: don’t get too stress out, do your job the best you can, even if some guy next door is making it better you have to learn to copy in the good way, do not try to invent the wheel out of squared boxes, use your head, use internet for the purpose of growing yourself as a professional, use social networks to study how you could be a better designer. Focus in your work, focus in been happy doing what you love, focus in the client, yeas that’s right the human one! And of course you put your name out there on the web, join all the socials you want, share your work every time, I’m not saying is not important but don’t turn into this “follow me, follow me” online maniac, don’t waste precious time waiting for a like, you have many other things to focus on, don’t you think?